"Let's dive in!" -Zuma's catchphrase
Zuma (Voiced by Alex Thorne) is a chocolate Labrador retriever puppy in Paw Patrol, with a slight speech impediment where he can't pronounce his r's correctly. His main duties, as a PAW Patrol member, is anything aquatic (related to water). His main color is bright orange, given that he normally wears an orange helmet on duty, his jacket and pup pack are orange as well.